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Arvi Krishnaswamy

Entrepreneur and Tech Executive

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Droidcon India

Droidcon is India’s largest Android conference, and is part of the international chain of Droidcon conferences that happen in Berlin, Paris, London, Madrid, Bucharest and other cities around the world. The event is organized by my good friends Kiran and Zainab, and their tireless team at HasGeek.

For the third year now (2011, 2012, 2013), I’m reprising my role as the Program Chair, working with a committee of industry and community experts who volunteer their time to assist with setting the vision for the conference, developing themes, identifying great speakers, and curating their content.

It’s never been an easy role volunteering for. Life at Levitum has always been hectic as all startups are, offering limited time for social responsibilities. Both Musiguru and Singr are in a major growth phase, and we have other initiatives in alpha. Also, since Monami is busy with her private art gallery and studio (she works Saturdays as well), we try to make the most of time we have together. This invariably leaves me with a lot less time for community events, and borrowed time usually means dropping something else on our list. The last two years, it’s taken a lot of long days and nights in the month leading up to Droidcon to pull things together, and a lot of flexibility from others at home and work to support me. This is just a shout out to say how much I appreciate them.

2013 Plan

More advanced topics

This year, we’re really pushing ourselves to make Droidcon bigger, and better. In an effort to retain our sanity and those of people around us while doing so, we’ve begun preps sufficiently in advance so that there’s more time for everything. We’re also aware of the fatigue that accompanies conference season, and are looking for speakers that have fresh and original things to share.

One thing we’ve done differently is we’ve broken things into separate tracks. Two of the tracks will run in parallel at any point, presenting attendees from various streams with sufficient choices.


The Systems track runs across two days, and covers all aspects of the Android stack. Its being run by Kumar of the LittleEyeLabs team. I’m so impressed by these guys, they should totally be running the whole event instead of me. There’s a ton of stuff to cover here, and they are already reaching to a number of folks to provide breadth and depth to the track. Gaurav’s tweet to Koushik got a lot of buzz on Twitter, and we’re hoping to bring him down.

There will be some overlap between Workshops & Systems with some of the advanced hands on session being broken out as longer workshops.

“ We need more advanced, in depth talks ”

This shall give the speakers an opportunity to do code walkthroughs and guide attendees.


A recurring theme at every Droidcon has been the need to help developers understand how to build well designed apps, and to help young designers gain more exposure and experience.

“ We get technology, but not design ”

So, I roped in my friend Rahul of Uncommon to help steer the design track. He is currently considering running a UX panel discussion followed by three speaker sessions - beginner, intermediate and advanced level sessions.


Ever since Google Play Game Services were announced, everyones been dying to figure out how to take advantage of all the new cool additions. Ravi of PurpleTalk, who was also on the committee during the first Droidcon rejoins us to help drive a forward looking gaming track. Expect to see some of the top game developers come forward to share their experiences and plans. Ravi is planning on one panel discussion, and a few speaker sessions.


We’re bringing together product managers, advertisers, OEMs, and investors to the same table to offer a 360º view of the Android ecosystem. Expect discussion about product development lifecycles, marketing tips and tricks, new emerging trends at a macro level, monetization tips, and how you can build a business around building Android apps. I’ll be running this track with some assistance from Prashant of Signals.

One of the things we’re conscious of is that this is a developer event. So, we’re keen to bring forward business speakers who can present insights that are relevant to the audience.

Possible panels I’m considering:

I’ve reached out so far to Cleartrip, Hike, RedBus for Product Managers, and they have all expressed an interest in being involved. Next, I’ll be reaching out to InMobi and Flurry for advertising speakers. And then to a mix of app development startups with interesting monetization models or stories to tell. We will attempt to round off the ecosystem mix with Morpheus, Sony, Amazon and Intel depending on the availability of their speakers.

It’s not yet completely clear until we’ve nailed down more specifics, but we will experiment with at least one panel discussion and a few short speaker sessions.

App Demos

App Demos is the platform to showcase your app. Amrit is reaching out to developers from across the country to come show original work, and talk about specific challenges they have faced. This shall be a rapid fire track with short 15 minute nuggets of wisdom.

Hands-on Workshops

One other popular request last year was for more hands on sessions. People enjoyed 30-45 minute talks, but wanted to hear certain good speakers dig in and walk them through things in more details.

So the good news is - We’re planning on a lot more 90-120 minute hands on workshops this year. Soham is working towards developing a series of run up workshops.

There will be at least a whole day of beginner level workshops led by Soham and a few others, and at least half day of advanced workshops. TWASG is planning a deep dive session on Android & security, and Gaurav is planning a session on battery optimization & networking. I’m hoping we can convince Satyam, Anenth, and Kavitha to also propose workshops.

Hackdays & Hacknights

Last year’s hacknight was wildly successful, and we’re planning a whole series of them this year including 2-3 in Bangalore. And oh, it’s not just Bangalore that’s getting all the love. Look out for Droidcon hacknights coming to Chennai, Hyderabad, Delhi, Pune, and Kochi.


Make Friends!

This one is quite personal for me. I find that most tech conferences with multiple tracks can be a session treadmill. People dash between rooms from one talk to another, much like commuters on Mumbai’s busy trains. While some conferences have designated spaces where people can hangout, AFAIK there’s limited focus or interest in really enabling those spaces where people can get to know each other, collaborate, and find similar hobbies.

One of the thoughts this year is to create separate meeting spaces at the venue for at least a few of the primary tracks (Systems, Design, Gaming, Business). The MLR Convention Center in Whitefield has a number of little nooks - a mezzanine floor, a cozy room, and patio areas that would be fun areas to congregate. This would open out a number of possibilities.

We’re planning on coordinating with interested speakers to set up published office hours for each of the spaces (as a part of the schedule) during which they would be available for interaction at the space. This would provide an opportunity for those interested to go hangout there.

I explored this with Rahul, who had also some novel ideas for the Design space such as

  • setting up a small installation which would play a few videos, which can be watched simultaneously by multiple people using headsets. This then becomes an ice breaker for them to discuss an idea further.
  • providing wall area, sheets of paper and a bunch of Android Stencils lying around for people to conceptualize ideas and use the space as they’d like to.

A few ideas for the Systems space are

  • organizing a Google I/O style treasure hunt with NFC tags & phones. Ping me if you’d like to help with this. Intel’s software division has volunteered one of their core NFC guys to help out.
  • providing a projector & whiteboard space for brainstorming and code walkthroughs.

There’s also an incredibly fun idea that I’ve run by Kiran & Zainab that they are looking into. If they can make it happen, I think it’ll be a blast, but I’m not holding my breath since there’s already a ton of things to do.

One of the challenges with multiple tracks is that people end up having to choose. And often enough, they end up wishing they had been at the other session. There’s always HasGeek TV so you can watch the videos of sessions you missed later on. But there’s another idea I’m toying with and need more feedback on:

  • starting the day with one hour of lightning talks
  • each of the days’ speakers makes a 5 minute introduction to the topic they plan to present (later in the day).
  • audience gets a quick preview of what to expect
  • can make a slightly more informed choice about which track and session they would like to be at.

It might be interesting to start the day with a networking breakfast for the speakers so that we can get everyone together, and then go from there.

How you can help

Submit a Proposal!

Community events are all about the community, and depend greatly on those around being willing to give back to the community that has helped them. We’ve been fortunate to have had great speakers come forward from the community and share their knowledge and learnings. Everybody wins in a vibrant community.

If you are a speaker, here’s a few things you can do to help out

  • Provide a detailed speaker bio which helps the community understand why you are the best person for that talk. Include speaker bios, links to past videos or slides, and links to reference material.
  • Provide a slide outline early. Use sites like which enable you to easily publish a link to work in progress drafts.
  • Keep your audience in mind, pace your self, and ensure you have sufficient material to keep them engaged throughout.
  • Be open to feedback and suggestions from the community and committee - remember that they are taking time out to help you.
  • Make yourself available to engage with the audience offline after the talk. Motivate and inspire others around you.

If you are an attendee, here’s a few things you can to do to help out

  • Vote for the speakers you like early in the process via the Droidcon Funnel. While it may appear that some speakers attempt to game the system by having their friends, family and dog vote for them, the Program Committee separately accounts for the subset of votes from those who are actually attending the conference. Gotcha, gamers.
  • If what you are looking for is hands on training, plan on attending the pre-conference workshops. Conference sessions can provide insight into new things and help with direction and resources, but are not meant to be full on training sessions. We’re planning these workshops precisely to cater to those would like to dig in further. Note that workshops require pre-registration since we are limiting capacity to ensure there’s sufficient training time devoted for each individual.
  • Skip a few sessions. Seriously. Go hang out in the difference spaces created for each track so that you can interact directly with others (including the speakers). Make a few new friends, find things in common & have a good time. Don’t miss the event party - it’s always a fun place to catch up with others away from the conference.
  • Recognize that this is a community driven event. If you dont see topics being submitted in areas that interest you, either
    • come forward and propose a topic yourself. If you dont fancy yourself as an expert in the area, consider a beginner level session proposal. You’d still have an impact on a large audience, and may be amazed at how much more you may connect with people than the experts from their ivory towers.
    • nudge good speakers you’d like to see at Droidcon like what Gaurav did here to say you’re a fan of their work. After all, who doesnt love their fans?

Have more suggestions or feedback? Speak easy in the comments or feel free to ping me or the other committee members on Twitter.

Aravind Krishnaswamy is Co-Founder, Levitum. He is a volunteer at Droidcon, and chairs the Program Committee